Why you aren’t seeing the value from your DMP

50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation. I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs. Changing provider is certainly one option when you aren’t seeing value from your DMP, but I would argue […]

Read More