What optimisations should you be making to your programmatic campaigns?

It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered. In 2017, programmatic display spending reached almost $33 billion globally. According to eMarketer, in the UK alone, programmatic accounted for 79% of all digital display ad spend in 2017 (up 23.5% from 2016) and is expected to climb to 82.4% […]

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