Time to peel back the programmatic onion!

Originally posted here – http://www.thedrum.com/opinion/2017/12/19/time-tear-back-the-layers-the-programmatic-onion If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied with the level of transparency in their programmatic buys, and this dropped slowly to 71% in 2016 – a long way to go to get full satisfaction. […]

Read More