WHY THE PROGRAMMATIC ADVISORY?
We have a commercial model which allows us to only make the best recommendations for our clients with absolutely no conflict of interest.
We are consultants, that’s all we do. We hire best in market programmatic experts and provide foundations and a culture for them to thrive.
Our recommendations are tangible and empower our clients organisations to enable better programmatic marketing. Better programmatic marketing = better business performance.
We were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. We expect all media to be bought and sold through programmatic technologies in future and is therefore a critical part of any advertiser’s plans.
Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors – we believe only a consultancy which has no conflict of interests can create customised programmatic operations which works for an advertiser’s individual needs.
FREQUENTLY ASKED QUESTIONS
We help advertisers with their programmatic marketing. We only consult. We do not execute or have reseller agreements with any parties. We review, transition and audit progress on an ongoing basis. We will deliver anything from a short high-impact project to a multi-year retained agreement. We customise our services to client needs.
We work across all verticals. We have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.
Programmatic gets defined differently by everyone in the marketing industry, but we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.
Our client base is primarily advertiser focused but we have consulted for ad technologies, publishers and data providers on their go-to marketing offering. We also provide a lot of customised training programs for a variety of different companies in the marketing industry.
Media agencies are exceptionally important for many of our clients. We often find our best work is when we work collaboratively with the agency. We don’t do what they do; we don’t plan/buy media, we don’t operate managed services, we don’t leverage our trading scale for commercial benefit etc. We are additive to an agency and are not constricted by other areas of our business.
BRANDS & TESTIMONIALS
A huge part of Expedia’s journey in programmatic has been focused on internal education. As part of our ongoing efforts to be better every day, we employed TPA to deliver a program of unbiased professional training. The high-quality content and consultancy has delivered great value to the Expedia team.
The team at The Programmatic Advisory, are true technical experts with strong commercial acumen who have a rare ability to cut through the industry buzz words to advise on practical but transformative solutions. The team have played a critical role in the transformation of our digital advertising programmes here at NEXT. They have become trusted partners who have become very much part of our team. Their remit has also included delivering practical tailored training, which has led to a step change in my team’s skills and knowledge.
The space is fast paced, changing and evolving almost monthly so we needed some specialist help to align our strategy to the needs of the market and clients. The Programmatic Advisory has been a key part of this helping with strategy for the next 12 months and beyond. Their wealth of experience in the programmatic field alongside fantastic connections in this space have made them invaluable to us.
TPA have been featured in the press recently, below are three articles which have been authored or contributed to by TPA, click on them to see our industry leading thinking. < https://www.exchangewire.com/blog/2019/08/20/programmatic-will-be-the-way-all-media-is-traded/ https://mediatel.co.uk/newsline/2019/08/14/breaking-down-the-future-of-automated-trading/ https://martechseries.com/uncategorized/pubmatic-q2-report-signals-growing-focus-combating-advertising-fraud/08/21/2019
A lot of the discussions on panels at the various ad:tech events over the last 6 months or so have been focused on identity and the importance of it to our industry moving forwards. So why is this the case? Well, let’s firstly look at the benefits that having an identity to recognise users across07/30/2019
Written by Lloyd Greenfield. A typical day in the life of a Senior Client Partner at The Programmatic Advisory usually starts on my commute to work. I’ll use this time to chat to the team about the day ahead and to catch up on the latest programmatic news (there’s always something new to read about).07/21/2019
A big area of discussion pre- May 25th 2018 was how the General Data Protection Regulation should be interpreted by the advertising industry. Since then, we have seen various interpretations from stakeholders in the ecosystem, particularly on the legal grounds in which they can collect and process user data. I’m sure we’re all now very07/11/2019