50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation. I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution […]
The Programmatic Advisory are a group of expertise consultants with one goal – to transform marketing via the application of data and technology. The marketing industry is the most complex it has ever been and we are here to advise and guide businesses through this complexity to deliver competitive advantage.
We set businesses up for the future, not just the short term wins today.
We provide every partner with custom advice, solutions and commercials.
Every decision process we go through with clients is clear and transparent.
We are experts in programmatic and have a clear commercial model for deployment of that expertise.
Our Success Story
Completion of Projects
We have delivered a vast array of work since our inception, here are a few of our stats.
What Our Clients Say
The sales training with The Programmatic Advisory has had great feedback from the team. The Programmatic Advisory’s experience allowed for the team to get in depth responses to all their questions thanks to a full day of lively discussion, tasks and presentation. They all came away enthused and confident with their deeper programmatic knowledge from […]
The space is fast paced, changing and evolving almost monthly so we needed some specialist help to align our strategy to the needs of the market and clients. The Programmatic Advisory has been a key part of this helping with strategy for the next 12 months and beyond. Their wealth of experience in the programmatic […]
We really needed some commercial guidance in understanding the best routes to market. We very quickly hired The Programmatic Advisory and they have been a huge help to myself as Chief Commercial Officer, to our CEO and management team, and to the wider Widespace business. They have helped us very quickly and very effectively.
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We'll help you with everything programmatic, whether that's an understanding of how well you are doing today with some quick tips all the way through to fully implemented and operated programmatic technology.Read More
It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered. In 2017, programmatic display spending reached almost $33 billion globally. According to eMarketer, in the UK alone, programmatic accounted for […]
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As Programmatic continues to grow at a rapid pace it's critical that brands, tech companies and publishers invest in their programmatic strategies today and we are here to help!Contact Us Now For A No-Fee Programmatic Assessment