The media landscape is currently going through an unparalleled period of change. We have the large consultancies battling to gain a slice of the media agencies pie; we’re seeing a number of acquisitions further consolidating the landscape, and now we’re entering the beginning of the battle for the telecoms to enter the media space at scale. One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus […]
The Programmatic Advisory are a group of expertise consultants with one goal – to transform marketing via the application of data and technology. The marketing industry is the most complex it has ever been and we are here to advise and guide businesses through this complexity to deliver competitive advantage.
We set businesses up for the future, not just the short term wins today.
We provide every partner with custom advice, solutions and commercials.
Every decision process we go through with clients is clear and transparent.
We are experts in programmatic and have a clear commercial model for deployment of that expertise.
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We have delivered a vast array of work since our inception, here are a few of our stats.
What Our Clients Say
The sales training with The Programmatic Advisory has had great feedback from the team. The Programmatic Advisory’s experience allowed for the team to get in depth responses to all their questions thanks to a full day of lively discussion, tasks and presentation. They all came away enthused and confident with their deeper programmatic knowledge from the content provided, and excited to put it into action.
The space is fast paced, changing and evolving almost monthly so we needed some specialist help to align our strategy to the needs of the market and clients. The Programmatic Advisory has been a key part of this helping with strategy for the next 12 months and beyond. Their wealth of experience in the programmatic field alongside fantastic connections in this space have made them invaluable to us.
We really needed some commercial guidance in understanding the best routes to market. We very quickly hired The Programmatic Advisory and they have been a huge help to myself as Chief Commercial Officer, to our CEO and management team, and to the wider Widespace business. They have helped us very quickly and very effectively.
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We'll help you with everything programmatic, whether that's an understanding of how well you are doing today with some quick tips all the way through to fully implemented and operated programmatic technology.Read More
50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation. I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs. Changing provider is certainly one option when you aren’t seeing value from your DMP, but I would argue […]
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As Programmatic continues to grow at a rapid pace it's critical that brands, tech companies and publishers invest in their programmatic strategies today and we are here to help!Contact Us Now For A No-Fee Programmatic Assessment